Listing Promoter

Sometimes you need a hook, something in your arsenal that will win the big deal when you need it most. Listing Promoter has provided to be that secret weapon for many of Lori Ashcraft’s clients; and helping her clients become familar with Listing Promoter and its potential has help Lori win the big deals as well.

Listing Promoter is an easy-to-use, Web-based tool that provides a real estate agent the opportunity to build a Web site for a client’s property, using the property address as the site’s URL (i.e. 123MapleStreet.com). Ashcraft has seen her clients win some of the biggest deals in her market by having a Listing Promoter site as part of their Listing Presentation. “My clients don’t use it on every deal,” said Ashcraft, “but when the client it right, and the agent is competing for a premium listing, Listing Promoter usually pushes sellers over the edge.”

Ashcraft always includes product information about Listing Promoter whenever she meets with new clients and even shows them a sample site so that potential clients can get a clear picture of what the product can offer. However, Listing Promoter really shines when Ashcraft is working with an agent on a plan for how to win a premium property. “If I help them win a big one, they will be a client for life.” Ashcraft’s clients love the fact that you can set up a property site and include it as a feature in the Listing Presentation for free. “You only pay for the site if you get the listing.” Because Listing Promoter pulls data from the MLS the process of setting up a property site is quick and easy and it extends the marketing of the property to the web instantly. “The key with Listing Promoter, like any product we promote, is promoting the right product, at the right time, in the right way.”